Simon Sinek’s TED Talk titled How great leaders inspire action, is the 3rd most popular TED talk of all time, and people around the world love the concept of starting with why. But what is the real benefit of finding our why?

According to Sinek’s co-author of “Find Your Why,” David Mead, the answer is both business ROI and human fulfillment.

“Businesses gain greater loyalty among employees and customers, they have a better ability to innovate, and better profit margins,” said Mead. “But on a human level – every single one of us deserves to wake up inspired to go to work and go home fulfilled by the work that we do. People give their energy, their time, talent, and resources to do work that matters to them. The natural result is better profit and more market share. When leaders and organizations find our why, it matters to our people and to the growth of our businesses.”

Are you ready to find your why?

Simon Sinek’s team will deliver a new workshop based on his best-selling book on September 20th as part of the Leadership Louisville Center’s latest Green Room course line-up. His co-author David Mead will lead, “Start with Why: finding your leadership purpose,” where he’ll share the training he created to bring the “how” to Sinek’s “why.”

What is the Leadership Green Room?

The Leadership Green Room brings leading edge training from around the world to our region so that every leader and rising star can BE better and DO better.  Just as actors visit “the green room” to prepare for their moment in the spotlight, Green Room courses are designed to immerse you in breakthrough thinking alongside professional peers, so that you walk away with greater confidence, knowledge and connections. Curated by the nationally-recognized Leadership Louisville Center, all courses are hosted at the Center’s new state-of-the-art training facility in the heart of downtown Louisville.

The range of courses provide everything teams need to better engage and inspire others, manage change, think strategically, and build critical competencies. Over the next 12 months, the line-up will also feature David Novak, founder and former CEO of Yum! Brands, who will personally teach “Essential Leadership Traits.” The Ken Blanchard Companies will deliver the ”First-Time Manager Experience” and their newest course, “Self Leadership and The One Minute Manager.” Additional courses will focus on coaching others, storytelling for business, women’s leadership, and more. Several courses include an online component to enhance and sustain the leadership learning journey.

Learn more about the Leadership Green Room at For details on group rates, contact Lisa Zangari,, or call (502) 753-1490.